To take your online casino website to the next level, it’s important to implement essential SEO tactics that will drive traffic and conversions. With these tried-and-true methods, you’ll be able to improve the quality of your content, optimize for local search results, as well as make sure your site is ready for mobile users.
When creating content for your audience, it’s critical to think about how people search and discover content online. This includes ensuring that your keywords are strategically placed in the title, text, images, videos, etc., so they can easily be found by both Google and your readers.
Add Schema Markup
Schema markup helps search engines better understand what information belongs on a page, allowing them to provide more accurate results when searching for particular topics or products. By including this type of code on your pages, you’re signaling to search engines that you’ve created a structured document with relevant key terms. In other words, it shows search engines which parts of your content are important, helping you rank higher in searches related to your core areas of expertise.
Use Long-Tail Keywords
Long-tail keywords aren’t just good for SEO but also help bring visitors to your website who may not have known about your business before as we’ve seen with the online casino industry. For example, “accountant near me” isn’t going to draw too many organic visits to your site; however, “best accountant near me” might help drive more targeted visitors to your site from local search results.
Include Video Footage
Video footage is becoming an increasingly popular way for users to learn about companies, services, or products. If you’re looking to boost your company’s visibility through video marketing, consider adding short clips to your website or blog posts; there are plenty of affordable options like RevFlix or iMovie that allow you to add great visuals to your pieces. Alternatively, check out our top 4 mistakes newbie bloggers make with YouTube, and then use those same mistakes to create high-quality content!